Sublime creativity partnered with business entrepreneurial acumen leads to another marketing success.

Every day numerous products are placed into public facing media but it takes both exceptional products and knowledge of what publisher want to see to ensure that the public actually get to see beautiful rather than just well advertised products.

A case in point is seen in the Independent on line article by Kate Hilpern, 24 February 2012, 10-best-plates .

In this article a beautify hand painted ceramic plate by Betty Raspberry is featured. Betty is an Illustrated Ceramics Illustrator who specialises in up-cycled vintage ceramics with unique illustration drawn directly by hand. She sells her unique ceramics through Tastia.com a marketplace for small-scale producers that make fabulous food, drink, plates, mugs, aprons and tea-towels etc, in fact everything for the foodies that are tired of the mass produced fare that is typically found not just on the high street but increasingly on the numerous web sites that in effect just replicate high street shopping.

So how come the plate is featured alongside others from big companies such as Villeroy-Boch? Well the plate is beautiful and obviously well worthy of its place in the top ten, but placement into the media is where Fiona Marshall proprietor and Director of Tastia.com comes in. Fiona has established links with reporters and publications that are always looking for interesting and beautiful products to introduce to their readers. Tastia.com and its sister site notmassproduced.com are full of just such beautiful products but Fiona’s trick is to have a brilliant knowledge of the artisans and products on her sites and to be able to match particular products to particular publisher’s requirements. It not surprising then that Betty Raspberry’s lovely ’Beatrice’ plate joins a long line of equally unique and delightful products that Fiona has placed into publications on behalf of artisan producers.

Watch this space, Fiona recently won one of two £50k investment prizes from Village Capital . The investment will enable expansion of the Tastia and NotMassProduced social enterprise businesses to the benefit of the artisans that sell via the sites and will help to ensure the public have a real opportunity to learn about and experience quality British products direct from unique artisan producers.